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LED Sign & Display Specialists

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Chesterfield FC -the Big Advertising Screen Photo Story

chesterfield FC big video screen

The 5 year deal is signed – 25th October 2015

messagemaker and Chris Turner Chesterfield FC's CEO

Former Sunderland and Manchester United goalkeeper Chris Turner, now CEO of Chesterfield Football Club signed the deal which was organised by Kevin Fitzgerald of Chesterfield.

 November – PR Campaign begins

 large video screen for chesterfield FC      large LED video screen for chesterfield FC


The best location is chosen (NE corner)

NE corner is chosen for Chesterfields video screen     NE corner is chosen for Chesterfields advertising screen

The North East Corner was selected as the best vantage point for the majority of the supporters – it is envisaged another screen in the opposite corner will be added next year.

the best location is chosen at Chesterfield FC

  Target Date – Boxing day match v Peterborough United

chesterfield FC v Peterborough United

December 8th – the foundation work commences

foundation work at chesterfield FC  preparation work for large advertising screen  LED screen ground works at Chesterfield FC

The groundworks took seven days to work round the recently new foundations for the floodlights and installed 2.5 tons of steelwork and another 2 tons of fast drying concrete. This job can take up to 2 weeks normally before the steel frame can be installed.

Chesterfield FC – the frame installation

led screen frame installation   led screen frame installation    Picture20

Over 300m of fibre optic cable is installed under the stadium to connect the screen control centre to the big screen and cameras.

Regular Supporter progress updates on CFC Twitter

Picture18   Picture16   Picture17

Chesterfield FC – the big frame

Picture15  Picture14  Picture13

The frame was installed over 2 days and includes 2 working gantry’s at the rear for maintenance. The frame supports a lightweight screen weighing just over 600 kg.

Chesterfield FC – 21st December

Picture12  advertising opportunity at chesterfield FC  Picture10

 Chesterfield FC – 26th December



Read more about how big advertising screens can transform your business  or contact for more information.




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Big Advertising Screens – how they can transform your business

big advertising screensBig Advertising Screens and how they can make you money

The drive into Central London on the A4 after Chiswick has changed forever. In fact the drive into most cities has, and will continue to change over the next 3 years because of the “Rise of the Big Advertising Screens”.

With this ever changing digital screen landscape in the big cities, it is obvious that Councils are relaxing their former resistance and objections to this new and exciting advertising  phenomenon. As the saying goes – if something moves, it gets noticed.

The “outdoor poster” giants such as JC Decaux and Ocean are rapidly replacing their traditional static sites with high quality digital screens for a very good reason…they make considerably more money. To give you an idea – a main digital poster site in the Talgarth Road (before Cromwell Road), London generated over £750k in revenue last year while a screen in a Yorkshire city achieved in excess of £250k.

Digital outdoor screens (powered by LED lights) have gone through the same changes domestic televisions have in a number of ways. planning permission for LED screensRemember when the first 42″ flat screens first came out in the 1990′s? They were selling at £4000 each. Today you can buy a far superior, slimmer, higher quality screen of the same size for £350 from any supermarket.

China now produce big screens for a quarter of the cost that they did 5 years ago and like the home TV – the quality is getting better and better. This HD factor is more appealing to advertisers who are now increasingly booking digital space as opposed to traditional posters, newspapers, magazines, radio and TV.

Outdoor advertising spend in the UK (£250m pa*) is currently 75% static poster sales and 25% digital. According to WPP’s outdoor media agency, digital outdoor spend will be 55% by 2017…just 2 years time. This is why the big players are gearing up to turn those prime sites into eye-catching and (more importantly) eye-attracting display boards.

Enough of the statistics for now, what we want to explain is how we believe we can help your business become a part of,  and take advantageLED big adveritsing screens of this specific advertising medium without having to compete head to head with the current big outdoor site owners.

We currently work with sports stadiums, retail centres, stores and shopping malls, commercial property and land owners.

We will explain how we can bring you the technology (hardware, software and creative tools) and most importantly, advertisers to give you both a media platform and a revenue making location with a potentially quick ROI. We will consider a Joint Venture programme and help in every aspect including Council planning (which is a key factor), projecting and co-management for the entire contractual relationship, should you wish.

 Ten Big Benefits to Big Advertising Screens:

1. Six different advertisers can be shown each minute

2. Mild animation draws the eye (think of digital perimeter boards at football matches)

3. Advertisers are increasingly turning to this medium – 2nd biggest grower in media revenue after internet advertising.

4. Advertising can be made affordable for local businesses (newspaper advertising is dying)

5. Advertisers can choose their preferred slots (ie drive time, early evening etc)

6. Community messages can be broadcast (severe weather warnings, missing child alerts)

7. Advertisers can change their messages and have the changes displayed within minutes

8. Breaking news alerts can be displayed as can social media interaction

9. Advertisers can book slots months in advance which are pre programmed in

10. Environmentally more friendly – no more paper being discarded every fortnight

* Campaign Magazine.      WPP’s outdoor specialist is Kinetic Worldwide.


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Planning Permission for LED screens

planning permission for LED screensPlanning Permission for LED Screens

Thinking about an LED sign but worried about planning permission?

Messagemaker has produced a brief guide to the areas you need to consider about planning permission for LED screens…

LED is certainly the sign of choice if you want to create an eye-catching, attractive and versatile display. However particularly for illuminated signs outside, planning permission is needed. In our Planning Permissions Guidelines we provide an overview of the key areas to think about if you are looking at an LED sign for a range of purposes – be it advertising, customer information, entertainment, safety, or any other situation where you need to get your message across in lights.

Our guide covers the main issues that worry planners, such as:

  • Acceptable brightness levels
  • The importance of automatic brightness control
  • How to assess an LED quote
  • Factors to consider for night use
  • The different uses of variable message signs
  • Frequency of message rotation

For more detailed expert advice on your LED sign or screen project, let Messagemaker be your trusted partner for information and guidance. We have over 20 years’ experience in LED displays and a track record of thousands of LED installations.

Here’s our advice on the areas you need to consider…
Any sign to be located inside premises or in a shop window are less restricted in use than outside. A reading of the sign guidelines indicates that a more than 1 metre back from the window and not excessively bright is treated as a normal accepted illuminated window. Plenty of clients run screens in windows, some closer than 1 metre and so this is plainly accepted but you should check with planners on this issue.

For any illuminated signs outside, planning permission is needed, as there are two areas that worry planners. One is excessive
brightness, the other is movement or distraction, particularly if by a road.


For the brightness issue, most planning authorities will use a measure of brightness based on illuminated sign lightboxes as a standard –
this might be a figure of 200/500 Nit or candela per square metre. Or they may have an equivalent figure in Lumens. When an LED sign is fitted in that application it MUST have automatic brightness control fitted and enabled (all our signs have this).

What catches most people out on brightness is that an LED sign maker would quote; let’s say a brightness of 6000 Nit candela per square metre (that’s based on all LEDs on, full brightness). Plainly that is way above the level the authority would accept for light boxes, so a simple reading of those numbers means that an LED can’t be used. But the local authority lightbox brightness level is designed to make sure that the sign is not too bright at night. And if an LED is used at night, two factors come into play:

• First, the automatic brightness sensor will turn the display down to 2-­‐4% of its maximum brightness.

•Second, almost any image, and particularly text, will only be illuminating about 60% of the LEDs.

So the local authority brightness measures are met properly, you must have a look at the figures more carefully. And you must make sure auto brightness is enabled.


For the second element, movement or distraction, any variable message sign can be used in one of 3 modes:

1. Fixed page, whereby the display shows fixed data, but is variable (like motorway signs). So a message might change, but would only change let’s say once every 6 – 8 seconds. few minutes, or a few times a day. In our opinion any LED sign going where there is a planning permission for illuminated signage would be acceptable for use as a variable message sign. There should be a debate with planners over how frequently the message is changed.

2. Scrolling text, or fixed page changing every few seconds, perhaps with fancy effects. Here there is more distraction potential and authorities can range in response. This is similar to the changing large format displays that show on sides of buildings. It is the movement or rapid changing of data which is the element they don’t like.

3. Full graphics or video – except for Piccadilly Circus, very rarely used or approved.

Of course the actual hardware we supply is capable of all three uses. So it’s just a question of getting acceptance for the use you
want. The easy way in is to put the displays in and use them as variable message signs. This should meet the brightness requirement. There may be a discussion over how frequently the message can change (can be seconds, minutes, hours). The standard one used in digital advertising is 8 seconds.

Once installed, then you can program the display as you wish, but if you wish to change the use then liaise
with your local planner. A common­‐sense approach is required, for instance a large sign in a residential or historic area or a known accident black spot shouldn’t be run in either a completely whizz-bang way with loads of movement or flashing, or in a more sympathetic variable message way.

Messagemaker has over 20 years experience in LED screens and a track record of thousands of LED installations. For more advice and guidance on your LED screen project please contact us on Tel 01737 774738 or visit www.messagemaker

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The Need for Speed…Awareness! Vehicle Activated Speed Signs

vehicle activated speed signsVehicle-activated speed signs are an economical and effective tool to modify driver behaviour. With a wide range of signs available, manufactured in the UK, Messagemaker is your perfect partner for keeping your local area safer and moving within the speed limits.


Activated by internally-mounted approved radar systems, the signs provide immediate feedback to motorists about their speed and can display ‘Slow Down” for over-speed events and “Thank You” in response to driver deceleration.


All our vehicle activated speed signs meet Highways Agency technical requirements, are easy to programme and feature the latest technology in a slimline, lockable casing. White and red LEDs provide ultra-bright daylight-viewable displays with automatic brightness control included as standard.

 Vehicle activated speed signs options include:

  • Speeds: 5, 10, 15, 20, 30, 40, 50, 60MPH (KPH optional)
  • Symbols / Warnings: Crossroads, curve, queue, or custom message
  • Sizes & Shapes: 300mm, 450mm, 600mm roundels, or 450mm, 600mm, 750mm, 900mm, 1200mm triangles with symbol
  • Standard Dimensions: From 500w x 500h up to 1380w x 1420h

A heavy duty enclosure with inclusive self-test function ensures reliability and longevity in use. Displays can be mounted on street light columns or powered by optional solar panels.


Messagemaker Vehicle Activated Speed Signs are priced competitively, starting at less than £1000 per sign. For more information please call 01737 774738 or visit our dedicated Traffic Signs website.

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A new range of traffic information displays, to help eliminate and ease traffic build-ups is now available from LED traffic signage specialists Messagemaker. Built using the latest technology, the displays are designed to keep motorists informed of possible delays ahead on their chosen route in urban and suburban areas.

The displays provide a fast and easy means of communication along specific routes or can be linked to provide information about the local area road network. In addition, the signs can provide a means of giving forward notice to the local community about disruptions arising from scheduled works or forthcoming events.

Read More about LED traffic information displays

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Modern Day Led Signs Are Made To Be Easy For You To Program

Programmable carteleria digital are employed at modern small business, industries or corporations. Engaging, dynamic and utilizing cost-saving and profits benefits, outdoor digital signs typically are not only changing the best way outdoor advertisers operate but probably altering the appearance…

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