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Chesterfield FC -the Big Advertising Screen Photo Story

chesterfield FC big video screen

The 5 year deal is signed – 25th October 2015

messagemaker and Chris Turner Chesterfield FC's CEO

Former Sunderland and Manchester United goalkeeper Chris Turner, now CEO of Chesterfield Football Club signed the deal which was organised by Kevin Fitzgerald of Chesterfield.

 November – PR Campaign begins

 large video screen for chesterfield FC      large LED video screen for chesterfield FC


The best location is chosen (NE corner)

NE corner is chosen for Chesterfields video screen     NE corner is chosen for Chesterfields advertising screen

The North East Corner was selected as the best vantage point for the majority of the supporters – it is envisaged another screen in the opposite corner will be added next year.

the best location is chosen at Chesterfield FC

  Target Date – Boxing day match v Peterborough United

chesterfield FC v Peterborough United

December 8th – the foundation work commences

foundation work at chesterfield FC  preparation work for large advertising screen  LED screen ground works at Chesterfield FC

The groundworks took seven days to work round the recently new foundations for the floodlights and installed 2.5 tons of steelwork and another 2 tons of fast drying concrete. This job can take up to 2 weeks normally before the steel frame can be installed.

Chesterfield FC – the frame installation

led screen frame installation   led screen frame installation    Picture20

Over 300m of fibre optic cable is installed under the stadium to connect the screen control centre to the big screen and cameras.

Regular Supporter progress updates on CFC Twitter

Picture18   Picture16   Picture17

Chesterfield FC – the big frame

Picture15  Picture14  Picture13

The frame was installed over 2 days and includes 2 working gantry’s at the rear for maintenance. The frame supports a lightweight screen weighing just over 600 kg.

Chesterfield FC – 21st December

Picture12  advertising opportunity at chesterfield FC  Picture10

 Chesterfield FC – 26th December



Read more about how big advertising screens can transform your business  or contact for more information.




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Big Advertising Screens – how they can transform your business

big advertising screensBig Advertising Screens and how they can make you money

The drive into Central London on the A4 after Chiswick has changed forever. In fact the drive into most cities has, and will continue to change over the next 3 years because of the “Rise of the Big Advertising Screens”.

With this ever changing digital screen landscape in the big cities, it is obvious that Councils are relaxing their former resistance and objections to this new and exciting advertising  phenomenon. As the saying goes – if something moves, it gets noticed.

The “outdoor poster” giants such as JC Decaux and Ocean are rapidly replacing their traditional static sites with high quality digital screens for a very good reason…they make considerably more money. To give you an idea – a main digital poster site in the Talgarth Road (before Cromwell Road), London generated over £750k in revenue last year while a screen in a Yorkshire city achieved in excess of £250k.

Digital outdoor screens (powered by LED lights) have gone through the same changes domestic televisions have in a number of ways. planning permission for LED screensRemember when the first 42″ flat screens first came out in the 1990′s? They were selling at £4000 each. Today you can buy a far superior, slimmer, higher quality screen of the same size for £350 from any supermarket.

China now produce big screens for a quarter of the cost that they did 5 years ago and like the home TV – the quality is getting better and better. This HD factor is more appealing to advertisers who are now increasingly booking digital space as opposed to traditional posters, newspapers, magazines, radio and TV.

Outdoor advertising spend in the UK (£250m pa*) is currently 75% static poster sales and 25% digital. According to WPP’s outdoor media agency, digital outdoor spend will be 55% by 2017…just 2 years time. This is why the big players are gearing up to turn those prime sites into eye-catching and (more importantly) eye-attracting display boards.

Enough of the statistics for now, what we want to explain is how we believe we can help your business become a part of,  and take advantageLED big adveritsing screens of this specific advertising medium without having to compete head to head with the current big outdoor site owners.

We currently work with sports stadiums, retail centres, stores and shopping malls, commercial property and land owners.

We will explain how we can bring you the technology (hardware, software and creative tools) and most importantly, advertisers to give you both a media platform and a revenue making location with a potentially quick ROI. We will consider a Joint Venture programme and help in every aspect including Council planning (which is a key factor), projecting and co-management for the entire contractual relationship, should you wish.

 Ten Big Benefits to Big Advertising Screens:

1. Six different advertisers can be shown each minute

2. Mild animation draws the eye (think of digital perimeter boards at football matches)

3. Advertisers are increasingly turning to this medium – 2nd biggest grower in media revenue after internet advertising.

4. Advertising can be made affordable for local businesses (newspaper advertising is dying)

5. Advertisers can choose their preferred slots (ie drive time, early evening etc)

6. Community messages can be broadcast (severe weather warnings, missing child alerts)

7. Advertisers can change their messages and have the changes displayed within minutes

8. Breaking news alerts can be displayed as can social media interaction

9. Advertisers can book slots months in advance which are pre programmed in

10. Environmentally more friendly – no more paper being discarded every fortnight

* Campaign Magazine.      WPP’s outdoor specialist is Kinetic Worldwide.


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High Definition big LED screens at incredible resolutions

High Definition big LED screens Check out the image in the picture of this high definition big LED screen.  It shows an incredible curved 1.7 x 6.1M high resolution to be used in Google offices as a big reception display.    I know the image looks mocked up – it isn’t, that’s a real image on a real screen.  The 1.7mm pitch delivers an overall resolution with around 3 x more pixels than HDTV.  It looks fantastic in the flesh and runs content from a 16 bit video scaler and controller.


There’s full image blending from about 3M viewing distance and there’s really no other way of getting a curved, low profile seamless screen of this brightness (up to 1500 cd / sq M).  There are over 1 million LED’s per square metre in the screen.


Yes,  technology has moved on yet again and this is part of a new generation of indoor high definition screens.  There are some challenges in producing screens – the fabrication has to be spot on to avoid mismatched pixels or visible ‘tile lines’.  The LED’s need to be driven and cooled very carefully to give a long reliable life.


Naturally there’s a price to pay. The term ‘Price on Application’ in any price list is a clear indicator that this is technology for the serious buyer or specifier wanting the very best quality image they can get!


LED has always been a great way of getting a high impact indoor big screen.  With the advantages of thin form factor, high brightness, flexible screen size and ratio – and even the ability to conform to shapes, curves or corners (within reason!).


The classic criticism of LED is the comparatively low resolution – the tradeoff for all those benefits.  But with the availability of pixel pitches like this 1.7mm that is becoming less of an issue and it can deliver stunning results.
Those of you with experience of buying screens will know that it’s not all as simple as that though.  You could find several makers offering ultra high resolution LED, down to 1mm pixel pitch.  But if you’re buying (and you’ll be spending a few quid) then you should check out in detail what is being offered.  In particular look for somebody with High Res screens working out in the field, talk to existing users and ask pointed questions about the LED specification used and the cooling features incorporated – which become really important at these resolutions.


‘Standard’ LED specifications for Indoor LED resolution have moved on considerably in the past few years.  I can remember clients being delighted with 10mm pitch LED not so many years ago.  Then it went to 6mm,  and now I guess a ‘standard’ would be 4mm.  But of course it all depends on your application, screen size, viewing distance and budget.


Projects like this don’t happen every day.  But if there’s a client or project sat in your inbox that could use this, talk to us.  We’ll be happy to help. Call 0800 170 7780 or visit .