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LED Sign & Display Specialists

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Chesterfield FC -the Big Advertising Screen Photo Story

chesterfield FC big video screen

The 5 year deal is signed – 25th October 2015

messagemaker and Chris Turner Chesterfield FC's CEO

Former Sunderland and Manchester United goalkeeper Chris Turner, now CEO of Chesterfield Football Club signed the deal which was organised by Kevin Fitzgerald of Chesterfield.

 November – PR Campaign begins

 large video screen for chesterfield FC      large LED video screen for chesterfield FC


The best location is chosen (NE corner)

NE corner is chosen for Chesterfields video screen     NE corner is chosen for Chesterfields advertising screen

The North East Corner was selected as the best vantage point for the majority of the supporters – it is envisaged another screen in the opposite corner will be added next year.

the best location is chosen at Chesterfield FC

  Target Date – Boxing day match v Peterborough United

chesterfield FC v Peterborough United

December 8th – the foundation work commences

foundation work at chesterfield FC  preparation work for large advertising screen  LED screen ground works at Chesterfield FC

The groundworks took seven days to work round the recently new foundations for the floodlights and installed 2.5 tons of steelwork and another 2 tons of fast drying concrete. This job can take up to 2 weeks normally before the steel frame can be installed.

Chesterfield FC – the frame installation

led screen frame installation   led screen frame installation    Picture20

Over 300m of fibre optic cable is installed under the stadium to connect the screen control centre to the big screen and cameras.

Regular Supporter progress updates on CFC Twitter

Picture18   Picture16   Picture17

Chesterfield FC – the big frame

Picture15  Picture14  Picture13

The frame was installed over 2 days and includes 2 working gantry’s at the rear for maintenance. The frame supports a lightweight screen weighing just over 600 kg.

Chesterfield FC – 21st December

Picture12  advertising opportunity at chesterfield FC  Picture10

 Chesterfield FC – 26th December



Read more about how big advertising screens can transform your business  or contact for more information.




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Big Advertising Screens – how they can transform your business

big advertising screensBig Advertising Screens and how they can make you money

The drive into Central London on the A4 after Chiswick has changed forever. In fact the drive into most cities has, and will continue to change over the next 3 years because of the “Rise of the Big Advertising Screens”.

With this ever changing digital screen landscape in the big cities, it is obvious that Councils are relaxing their former resistance and objections to this new and exciting advertising  phenomenon. As the saying goes – if something moves, it gets noticed.

The “outdoor poster” giants such as JC Decaux and Ocean are rapidly replacing their traditional static sites with high quality digital screens for a very good reason…they make considerably more money. To give you an idea – a main digital poster site in the Talgarth Road (before Cromwell Road), London generated over £750k in revenue last year while a screen in a Yorkshire city achieved in excess of £250k.

Digital outdoor screens (powered by LED lights) have gone through the same changes domestic televisions have in a number of ways. planning permission for LED screensRemember when the first 42″ flat screens first came out in the 1990′s? They were selling at £4000 each. Today you can buy a far superior, slimmer, higher quality screen of the same size for £350 from any supermarket.

China now produce big screens for a quarter of the cost that they did 5 years ago and like the home TV – the quality is getting better and better. This HD factor is more appealing to advertisers who are now increasingly booking digital space as opposed to traditional posters, newspapers, magazines, radio and TV.

Outdoor advertising spend in the UK (£250m pa*) is currently 75% static poster sales and 25% digital. According to WPP’s outdoor media agency, digital outdoor spend will be 55% by 2017…just 2 years time. This is why the big players are gearing up to turn those prime sites into eye-catching and (more importantly) eye-attracting display boards.

Enough of the statistics for now, what we want to explain is how we believe we can help your business become a part of,  and take advantageLED big adveritsing screens of this specific advertising medium without having to compete head to head with the current big outdoor site owners.

We currently work with sports stadiums, retail centres, stores and shopping malls, commercial property and land owners.

We will explain how we can bring you the technology (hardware, software and creative tools) and most importantly, advertisers to give you both a media platform and a revenue making location with a potentially quick ROI. We will consider a Joint Venture programme and help in every aspect including Council planning (which is a key factor), projecting and co-management for the entire contractual relationship, should you wish.

 Ten Big Benefits to Big Advertising Screens:

1. Six different advertisers can be shown each minute

2. Mild animation draws the eye (think of digital perimeter boards at football matches)

3. Advertisers are increasingly turning to this medium – 2nd biggest grower in media revenue after internet advertising.

4. Advertising can be made affordable for local businesses (newspaper advertising is dying)

5. Advertisers can choose their preferred slots (ie drive time, early evening etc)

6. Community messages can be broadcast (severe weather warnings, missing child alerts)

7. Advertisers can change their messages and have the changes displayed within minutes

8. Breaking news alerts can be displayed as can social media interaction

9. Advertisers can book slots months in advance which are pre programmed in

10. Environmentally more friendly – no more paper being discarded every fortnight

* Campaign Magazine.      WPP’s outdoor specialist is Kinetic Worldwide.


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Comparison of SMD and DIP LEDs for use in Large Format LED screens

Comparison of SMD and DIP LEDs for use in Large Format LED screens


Advances in LED technology have meant increasing availability and use of SMD (Surface Mount Device) LED’s in a range of applications from lighting to big screens.  These are now widely available alongside the classic DIP (Dual Inline Package) LED’s.  This white paper discusses the advantages and disadvantages of each specifically when used in large format full colour LED displays.


DIP (Dual Inline Package) LED’s

1    2

The DIP LED is the classic LED, so called because it has two ‘legs’ which act as connectors.  A single semiconductor Die sits in a reflector, in turn encased by an Epoxy Lens / case.



LED’s can be grouped together in a three colour RGB pixel (Red/Green/Blue) and used to create full colour images.


SMD (Surface Mount Device) LED’s

3  4

Here the three colour dies all sit in one package, encased by a transparent epoxy.  When made up into a screen the LED’s form a characteristic dot matrix as per the image overleaf


Image of SMD LED matrix screen



LED Type Advantages Disadvantages
SMD Allows use of much smaller pixel pitches, down to under 2mm indoors and 5mm outdoors. Small pixel size means large areas between pixels on low resolution screens, leading to dotty images from further away.
Better viewing angles horizontally (typically 140 degrees vs DIP 90-120 degrees) Harder to service
Much better viewing angle vertically, good for high displays Not liked by some clients for use in areas near seawater due to corrosion.
Better colour matching and slightly improved reliability Uses approx. 25% more energy than comparable DIP screen
DIP Well proven solution Can’t go smaller than 10mm pixel pitch
Usually lower cost LED’s need to be colour matched carefully and batched.
Can deliver ‘focused’ screen with reduced light pollution up and to sides.

Messagemaker offer both styles of LED and are happy to discuss the advantages and disadvantages of both.





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Barclays Bank Case Study

curved halo LED signBarclays Bank Case Study

A new floating halo display being rolled out by Barclays incorporates state of the art LED display technology from Messagemaker Displays. Introducing movement and visual impact, the futuristic overhead displays display a greeting message which can be
personalised to the local branch.

Following a competitive tender process, Messagemaker was commissioned to install Single Line LED tickers to overhead halo
displays in selected Barclays retail banking outlets. To date, the company has installed six displays, with additional systems
scheduled for installation going forward.

Messagemaker’s appointment reflects the strength and longevity of the company’s existing relationship with Barclays as an established supplier of foreign exchange boards.

LED tickers lend a sense of dynamism to retail environments, providing information through a visually attractive medium that commands attention. The latest LED technology allows designers more freedom to incorporate unusual shapes, including curves or angles, while lightweight materials enable displays to be suspended for greater effect and all-round visibility.

The new ticker displays incorporate a 10 millimetre pixel pitch blue LED moving message, mounted on special flexible printed circuit boards and chassis.

Moving messages create a favourable first impression and are more impactful than static displays. Easy to programme, the new system allows messages to be updated locally as required at no additional cost.

visit for more information

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LED Signage for a Good Parking System

LED Car park signsLED Signage for a Good Parking System

The number of cars on our roads is continuing to rise, the increase of cars on major roads and urban environments appears unstoppable. The number of cars continues to grow and parking becomes an ever increasing issue.

Developments (if any) in parking areas hardly cover this demand. Remember that troubles in parking result in traffic congestion in the surrounding areas. This is why parking managements firms are constantly trying to find ways to improve their service. LED Parking signs could provide the help.

LED Parking Signs

LED technology in car parking areas could provide the following benefits:

  • Information Provision

LED signs give valuable information to car owners: displaying available parking spaces, directions, maximum clearance height, etc. This works even better in basement level car parks where the signs can be seen much better. If placed at the entrance, a full colour LED sign that acts as an announcement board will certainly get noticed.

  • Reduces Parking Frustration

Because the directions are clear and the signage readily says if there are empty spaces, searching time is greatly reduced. This way, parking mileage is also reduced.

A good parking system prevents congestion not just inside the car park, but also helps congestion in the surrounding roads. LED signage promotes order inside, which can affect the outside especially where roads are narrow.

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Whats resolution to the problem of specifying the correct resolution on a big LED screen?

So many people ask us, whats the correct resolution for an LED display? It’s a key question because if you get it wrong it either means you’ve spent a lot more money than you had to – or the display looks utter rubbish.

First thing to say is that the rules are different for displays showing all or mainly text, to those showing images, animations or video. For text based displays you can work to a much lower satisfactory resolution – I’ll talk about this in another blog post.

For big screens showing video, images or animations there are a few key guidelines:

Rule 1. Minimum viewing distance at which you can see an understandable image (or part of image) is usually within a few metres. At this distance you are still seeing individual pixels forming that image.

Rule 2. Minimum viewing distance at which you see a fully resolved image is approximately The Pixel pitch x 2000. So a 10mm pixel pitch screen delivers a fully resolved image at approx 20 Metre viewing distance. Personally I find this easier to remember as 2 x the pixel pitch in mm and then convert to metres – its the same number but I am a man of little brain and find it easier to multiply by 2 than 2000. You can shorten this distance by turning the screen brightness up – but there comes a point where that’s not practical.

Rule 2 is more important than Rule 1. But the grey area for specifiers occurs in the middle distance between those two distances.

For example, I’m looking right now at a big screen 6mm pixel pitch display in our office, I’m over 12M away so it looks lovely. If I move to 5 or 6 Metres away I can still see the image in it’s entirety but I’m seeing that it is built of individual pixels. Does that make it unacceptable? Well, no. Not in my opinion. It’s still delivering a high impact image that looks great.

We’re spoilt nowadays with incredible resolutions on even small screen devices, so designers and specifiers get twitchy when they’re told an LED screen might be 300 x 400 pixels and start worrying about the sharpness of the image. But they’ve got to stop worrying so much about resolution and start thinking of the impact of the screen!

LED has so much more brightness and vivid colour that it delivers very high impact. I’ve seen high street windows fitted with HD LCD screens that deliver great resolution – but you can barely see it on a sunny day. An LED screen of 6mm pitch of similar size with a laughably low resolution on paper, delivered a much higher impact.

Sometimes designers will deliberately choose a very low resolution screen either because the pixel effect is considered desirable, or because it enables a budget constraint to be met.

When specifying pixel pitches we always ask what the intended minimum and maximum viewing distances are. Then we ask where the majority of viewers will be. Then we tend to size the pixel pitch to a distance around half the distance that the majority of viewers will be. Viewers will usually perceive the quality of image on an LED screen to be higher than it actually is.

My discussion here is related to large format LED displays using LED tiles with pixel pitches of between 1.9-150mm. These are true LED displays. OLED displays and LED backlit LCD screens are other technologies and are naturally smaller screen, higher resolution products.